The Fascinating Readdressing of the World

Based on a genius logical system developed from ordinary dictionary words, musician Chris Sheldrick and his team divided the entire planet into three-meter squares and redefined the address of each one of them. ‘Mustards-coupon-pinup’ is just an example of the identifier code generated by them.

In this video of just over five minutes, Sheldrick explains how the allocation of an accurate address to billions of people has a huge socio-economic impact, both locally and globally.

See below the link with subtitles available in many languages:


Published by


Writer, blogger, translator, once a lawyer. Convinced that having a conservative liberal mind makes complete sense.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s