Based on a genius logical system developed from ordinary dictionary words, musician Chris Sheldrick and his team divided the entire planet into three-meter squares and redefined the address of each one of them. ‘Mustards-coupon-pinup’ is just an example of the identifier code generated by them.
In this video of just over five minutes, Sheldrick explains how the allocation of an accurate address to billions of people has a huge socio-economic impact, both locally and globally.
See below the link with subtitles available in many languages:

